ideas  for  good

client + freelance projects by christy chan 1998 - present

Hi. I’m Christy, a San Francisco based freelance creative director and writer. For 28 years, I’ve been a lead creative on agency projects, with a focus on telling authentic stories and doing a bit of good. I’m proud to be a go-to for pitches, manifestos, big picture thinking, and helping organizations come together under a shared cause. I started as a writer at Goodby Silverstein, worked as an ECD at Ogilvy on the Dove Real Beauty Campaign and then went freelance, so that I could have more time to dream my own projects.

Besides my years in the for profit sector, I am a professional maker and artist. My public art projects have been installed across the U.S. and I am the founder of multiple non profits ventures that aim to center the voices of.I recently won a U.S. Guggenheim award in visual art, so I hope that means that my ideas of using art for radical change are not really so radical, but just in time for the present moment.

I love working in teams, I love storytelling and I love using creativity for its highest good. If you feel the same way, let’s work together.


DOVE REAL BEAUTY

Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.


apple

Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.


nike


STILL LIFE COLLECTION

Photos are metaphors, making the abstract concrete and mystifying the mundane. Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself.