While almost all client projects involve some kind of re-branding or a fresh campaign idea, the below projects were especially large, global-scaled processes, where the re-branding was intended to be a major shift for a client, and be the foundation for a large volume of future work, worked on by a large volume people, and for a long period of time.

In addition to these (produced) re-branding projects, I have been a senior collaborator and lead freelance writer on dozens of winning pitches throughout the years, including Microsoft, Samsung, Title 9, and others. In many of those cases, the idea evolves after the pitch, as it often should, and I am glad to be able to contribute big picture ideas, tagline and manifesto/internal “bibles” to help the relationship get started.