DOVE REAL BEAUTY
Who gets to take up space in the media? Was it time for the media to update their views on female representation? I was co-Creative Director on the Dove Real Beauty global pitch, which launched in 2004. Senior creatives were dispatched by Ogilvy and Mather all over the world to.... Read on
Time Magazine:
“Dove Real Beauty Seems To Be Aging Well"
Harvard Business School Case Study:
“Dove: Building a Brand with Purpose”
Campaign website
cliff / luna bar
Working with my art director, I created a new brand position, platform and line “Someday is Now” for the global positioning of Luna Bar.(2019) The campaign was then executed by the in-house design department and their partnering agencies across multiple mediums.
As a frequent fresh voice at agencies, I’m always honored to join be trusted to re-brand a client…. and to help instigate the conversations about what they’re ready to say to the world, and be an ally for.