Hello Heart

cASE STUDY

I’m honored to have shepherded the brand launch of Hello Heart as their in-house Executive Creative Director and Senior Writer from 2023–2025. Our goal was to introduce Hello Heart as the first mission-driven health tech company bridging the historic gender gap in American medicine. 

The result was “Meet Your Heart” — a massive multi-channel effort encompassing over 15 videos, long format documentaries, 20 billboards, two websites, multiple white papers, nationwide events and over 120 individual pieces of advertising in its first year alone.

A personal highlight was authoring the "Long Live Women" health pledge. Published as an open letter in The New York Times, it went on to be signed and championed by thousands of healthcare leaders, politicians and athletes worldwide.

While cardiovascular health can easily feel like a heavy,un-approachable medical topic, the 'Meet Your Heart' platform shattered that barrier — reframing the conversation to inspire measurable action among major insurance providers and critical healthcare gatekeepers.